The brief
Full carte blanche to turn a 300 m² shell into an inspiring showroom and headquarters.
In this project
- Showroom and headquarters in a shell space
- Wall with 300 sample drawers
- Calm presentation without visual clutter
Showroom and headquarters in Paris for parquet brand WAW: calm instead of clutter, with 300 drawers presenting samples as precious objects.
For Paris based brand WAW, editor of exclusive parquet floors, we were given full carte blanche to convert a 300 m² shell into an inspiring showroom and headquarters.
At WAW Floors, peace and tranquillity take precedence over the usual overcrowding of products competing with each other in showrooms. Visitors can view the WAW collections calmly, without being visually distracted by other products. The collection is gradually revealed when opening the 300 drawers, where the samples are displayed as precious objects.
During the COVID-19 pandemic, availability and transport of products were often a significant challenge, but with the help of reliable partners, WAW Floors managed to create the showroom in record time.
